VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

There’s something brewing over at Starbucks HQ. And it’s not just the coffee. To celebrate its upcoming 40th anniversary Starbucks have launched a new logo set to be rolled out across its stores in March.

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An info graphic that I saw recently really got me thinking about how powerful colour really has become. In the digital world that currently surrounds us, our retinas are constantly filled with colour, from brand logos and packaging to digital and print advertising, but which colours are really the most powerful?

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Once again the power of social media has forced a high street retailer Gap to ditch their new logo just days after it was launched. You may have read this news article last week but for those of you who missed it, Gap received thousands of comments online from disgruntled customers who were shocked at what they saw – see the logo

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AR is not a new idea. Back in the 1970’s Myron Krueger pioneered technologies to explore the space and interaction between human beings and computers. He established an artificial reality laboratory called Videoplace. It used projectors, video cameras, special purpose hardware, and onscreen silhouettes to place the users within an interactive environment.

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Online fashion retailers are seen by many female consumers as an uninspiring experience channel to shop. The true insight into the way women shop for clothes is interaction and trying the item on. Online retailers are coming to terms with this discovery and are creating and improving innovating experiences and features that changes the way in how consumers shop online forever.

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