VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

AR is not a new idea. Back in the 1970’s Myron Krueger pioneered technologies to explore the space and interaction between human beings and computers. He established an artificial reality laboratory called Videoplace. It used projectors, video cameras, special purpose hardware, and onscreen silhouettes to place the users within an interactive environment.

Read more »

Online fashion retailers are seen by many female consumers as an uninspiring experience channel to shop. The true insight into the way women shop for clothes is interaction and trying the item on. Online retailers are coming to terms with this discovery and are creating and improving innovating experiences and features that changes the way in how consumers shop online forever.

Read more »

A key web trend for 2010 is online video, and websites are increasingly adding video to sell products and services and build brand reputation. With broadband now at 67% penetration in the UK, online video is a viable and accessible technology to a significant audience. Online shoppers watched 40% more online retail videos last year. Keep your eyes peeled…

Read more »

Who gets to decide whether graffiti is art? Find out how one city council involved the public to make a decision, and have since forged new ground with policies on graffiti and stopped spending public money removing things that people actually like.

Read more »

Established North London estate agents, Anthony Pepe & Co, asked VGroup to review and evolve their brand identity and communications. For local businesses that rely heavily on recognition and reputation, it’s not always appropriate for their brand to radically change. However, a bit of aggressively applied spit and polish can go a long way in freshening up tired brands whilst still making a world of difference.

Read more »