VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Google has just released a video previewing the new Google Glass. The slimline headset is voice controlled and by uttering the phrase “okay Google” followed by recognised commands the user can send and receive messages, take pictures, record films and search the internet.

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It’s been lovely to see the resurgence of paper craft in design, particularly in the commercial, advertising, television and editorial fields of late. Often incorporated with digital design elements and even film, paper craft has been positively embraced as a bona fide aesthetic for modern design.

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This summer Bulmers have made an impact both with strong advertising and Social Media campaigns to help provoke brand awareness and advertise the launch of a new product: No17 cider. You may have seen the advert on TV or taken part in a wide array of interesting social experiments across the county to get people talking.

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Since I first wrote about QR Codes here, public awareness seems to have grown about these nifty shortcuts to information for Smartphone users, but I haven’t seen many uses that make me think ‘wow’. But Tesco’s innovative use of them to solve a business problem is exemplary.

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Supergraphics–or huge environmental graphics–are probably as far as you can push design to delight, dazzle or even disorientate. Whatever feeling they conjure, you can be sure they create a reaction.

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