VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

It’s been lovely to see the resurgence of paper craft in design, particularly in the commercial, advertising, television and editorial fields of late. Often incorporated with digital design elements and even film, paper craft has been positively embraced as a bona fide aesthetic for modern design.

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This summer Bulmers have made an impact both with strong advertising and Social Media campaigns to help provoke brand awareness and advertise the launch of a new product: No17 cider. You may have seen the advert on TV or taken part in a wide array of interesting social experiments across the county to get people talking.

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Since I first wrote about QR Codes here, public awareness seems to have grown about these nifty shortcuts to information for Smartphone users, but I haven’t seen many uses that make me think ‘wow’. But Tesco’s innovative use of them to solve a business problem is exemplary.

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Supergraphics–or huge environmental graphics–are probably as far as you can push design to delight, dazzle or even disorientate. Whatever feeling they conjure, you can be sure they create a reaction.

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Quick Response (QR) codes are popular in Japan, and are starting to gain acceptance in europe and the US. Have you seen these little squares of black and white pixels and wondered what they are for? This article explains what they are, gives you a couple to try out and highlights their marketing potential.

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