- VGROUP:
Archive // Marketing
Crossing The Line
24.06.2008
The concept of integrated communications is well and truly out, but what does “integrated” actually mean? It’s all about “the big idea” and making sure it works across all channels - but the big idea can actually come from anywhere. So how come digital is still so often an afterthought … and what if the big idea came from digital?
Prestigious Look For Landmark Event
29.05.2008
The International Capital Market Association held their landmark 40th AGM and Conference in Vienna, Austria on May 14–16 2008. VGroup were commissioned to design the materials for this special event by combining a look which both celebrated the occasion and inspired delegates world wide to attend.
Lifting The Lid On Online Anonymity
27.05.2008
The introduction of the Unfair Commercial Practises Directive, supposedly in force from May 26th 2008, has opened a can of worms on disclosure in social media and the blogosphere, a realm previously governed by the relative lack of censorship that the internet provides us.
New Brand Gets Waitrose Listing
30.04.2008
When an entrepreneur came to VGroup from a non-cosmetic/pharmaceutical background and wanted to launch a range of male cosmetic products into major retail outlets, we took up the challenge with a mixture of excitement and apprehension.
FT.com Go Art Deco
30.04.2008
The FT were concerned about their subscription campaigns for FT.com. They tended to reflect the style of the website itself – the medium they appear on. As such, they sometimes got camouflaged. They wanted to go right back to the dawn of advertising and try to capture the 1930’s Art Deco feeling using online creative.