VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

So with one final push our new website has now made it’s way into the World (Wide Web). Creating it has certainly been both painful and rewarding but like doting parents we’re very proud of our new baby. It’s been many months in the making and although we may be slightly biased, we think it has a few cute features to coo over. We certainly have high hopes for it’s future.

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It’s great to see one of our design projects hitting the shelves. Lasting Leaf, a new brand innovation in bagged salads from Natures Way Foods, is now available for purchase in Waitrose stores across the country. We’ve been involved from brand research through to the finished packaging designs.

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Sound is a powerful marketing tool that isn’t always taken into consideration, or taken seriously. But sound branding – or audio branding – can make you stand out from the rest and make your brand more memorable. Read on to find out more about how audio branding can be used and what the advantages are.

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VGroup are pleased to have been chosen to work with Capex Interiors to design and build their website, design and layout their company brochure and other marketing collateral. Inspired office design specialists Capex Interiors have reached a stage where they need to make sure that all of their media conveys all of their USP’s to existing and new clients.

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The latest incarnation of the our product branding for Naturo is a series of luscious salad packs that break with the somewhat traditional supermarket designs to create a real stand-out value on the shelves. We utilised the leaf symbol from the Naturo logo to create a window to view the product and developed a colour palette that complimented each product in the range.

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