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Archive // Marketing
Audio Branding
31.07.2008
Audio branding, or sonic branding, as it is sometimes called, is the use of sound to reinforce brand identity. Audio branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers – currently over 70 of the UK’s top 200 advertisers use some consistent audio branding as part of their corporate identity.
Crossing The Line
24.06.2008
The concept of integrated communications is well and truly out, but what does “integrated” actually mean? It’s all about “the big idea” and making sure it works across all channels - but the big idea can actually come from anywhere. So how come digital is still so often an afterthought … and what if the big idea came from digital?
Prestigious Look For Landmark Event
29.05.2008
The International Capital Market Association held their landmark 40th AGM and Conference in Vienna, Austria on May 14–16 2008. VGroup were commissioned to design the materials for this special event by combining a look which both celebrated the occasion and inspired delegates world wide to attend.
Lifting The Lid On Online Anonymity
27.05.2008
The introduction of the Unfair Commercial Practises Directive, supposedly in force from May 26th 2008, has opened a can of worms on disclosure in social media and the blogosphere, a realm previously governed by the relative lack of censorship that the internet provides us.
