VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

For some reason business-to-business (b2b) customers are often treated differently to business-to-consumers (b2c). The way services are presented to business customers tends to lack the finesse of consumer-focused services. The user experience for business customers seems to have lost out to productivity and profitability, but I think it’s time for a change.

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Since I first wrote about QR Codes here, public awareness seems to have grown about these nifty shortcuts to information for Smartphone users, but I haven’t seen many uses that make me think ‘wow’. But Tesco’s innovative use of them to solve a business problem is exemplary.

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Quick Response (QR) codes are popular in Japan, and are starting to gain acceptance in europe and the US. Have you seen these little squares of black and white pixels and wondered what they are for? This article explains what they are, gives you a couple to try out and highlights their marketing potential.

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So with one final push our new website has now made it’s way into the World (Wide Web). Creating it has certainly been both painful and rewarding but like doting parents we’re very proud of our new baby. It’s been many months in the making and although we may be slightly biased, we think it has a few cute features to coo over. We certainly have high hopes for it’s future.

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It’s great to see one of our design projects hitting the shelves. Lasting Leaf, a new brand innovation in bagged salads from Natures Way Foods, is now available for purchase in Waitrose stores across the country. We’ve been involved from brand research through to the finished packaging designs.

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