VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Following our rebrand of CNC – an established IT support business – we designed a direct marketing piece to generate leads using an iPad giveaway as a hook. The deal is beautifully simple; sign-up for our support contract and receive an iPad to manage your account with.

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Using creative ideas to change behaviours is what brand designers do every day right. But this video is an example of how (by making it fun) you can really make a difference to people’s lives.

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For some reason business-to-business (b2b) customers are often treated differently to business-to-consumers (b2c). The way services are presented to business customers tends to lack the finesse of consumer-focused services. The user experience for business customers seems to have lost out to productivity and profitability, but I think it’s time for a change.

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Since I first wrote about QR Codes here, public awareness seems to have grown about these nifty shortcuts to information for Smartphone users, but I haven’t seen many uses that make me think ‘wow’. But Tesco’s innovative use of them to solve a business problem is exemplary.

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Quick Response (QR) codes are popular in Japan, and are starting to gain acceptance in europe and the US. Have you seen these little squares of black and white pixels and wondered what they are for? This article explains what they are, gives you a couple to try out and highlights their marketing potential.

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