VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Letterpress printing has been around for centuries, but nearly died out in Britain, but it is seeing a bit of a renaissance due to its unique tactile qualities. I spotted this rather delightful documentary about letterpress and one of the few remaining movable-type printing workshops in the UK, situated at Plymouth University.

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Microsoft has announced that IE is to start automatic upgrades across Windows XP, Windows Vista, and Windows 7. It’s brilliant news. Users will be automatically updated to the latest version of IE for their version of Windows (IE8 on XP, IE9 on Vista and 7) ensuring that they will be experiencing the web at it’s best.

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It’s been lovely to see the resurgence of paper craft in design, particularly in the commercial, advertising, television and editorial fields of late. Often incorporated with digital design elements and even film, paper craft has been positively embraced as a bona fide aesthetic for modern design.

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For some reason business-to-business (b2b) customers are often treated differently to business-to-consumers (b2c). The way services are presented to business customers tends to lack the finesse of consumer-focused services. The user experience for business customers seems to have lost out to productivity and profitability, but I think it’s time for a change.

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VGroup were approached by an energetic business start up, who wanted a professional brand identity and website for their new venture. TransWorldCom are an independent voice, data, mobile and IT company with a wealth of experience, but they recognised the importance of a strong brand to help give them an edge in a highly competitive market.

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