VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Sport and advertising have been team mates for a long time. There is a thriving reciprocal dynamic there – products gain massive exposure through sponsoring events which can have huge exposure – from the biggest; for example the football world cup final which attracts viewers amounting to 715 million.

Read more »

Quick Response (QR) codes are popular in Japan, and are starting to gain acceptance in europe and the US. Have you seen these little squares of black and white pixels and wondered what they are for? This article explains what they are, gives you a couple to try out and highlights their marketing potential.

Read more »

Don’t be left behind, upgrade your web browser from Internet Explorer 6. Although most people tend to use newer browsers, there is still 12% of the world using IE6, which is in fact 9% less than the previous year. I read an article by Microsoft which explained the countdown of the usage of IE6 to less than 1%.

Read more »

VGroup love typography! It is a vital part of what we do, from choosing typefaces, creating logotypes to typesetting long documents, so I thought I’d share some of the basic rules we follow. Professional typography is complex and hard to master, but getting a few simple things right will make all the difference.

Read more »

There’s something brewing over at Starbucks HQ. And it’s not just the coffee. To celebrate its upcoming 40th anniversary Starbucks have launched a new logo set to be rolled out across its stores in March.

Read more »