VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Microsoft has announced that IE is to start automatic upgrades across Windows XP, Windows Vista, and Windows 7. It’s brilliant news. Users will be automatically updated to the latest version of IE for their version of Windows (IE8 on XP, IE9 on Vista and 7) ensuring that they will be experiencing the web at it’s best.

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For some reason business-to-business (b2b) customers are often treated differently to business-to-consumers (b2c). The way services are presented to business customers tends to lack the finesse of consumer-focused services. The user experience for business customers seems to have lost out to productivity and profitability, but I think it’s time for a change.

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We’re obviously a bit obsessed with type here at VGROUP but are there any budding typographers out there amongst our clients and friends? Why not test your skills with a couple of new typographic challenges and let us know how you get on.

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Responsive Web Design is the term given to an approach to design and development where a site should respond to the environment it’s being viewed upon. This in turn means responding to the users screen size, viewing platform and orientation. So do you really know how your audience will engage with your website?

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Since I first wrote about QR Codes here, public awareness seems to have grown about these nifty shortcuts to information for Smartphone users, but I haven’t seen many uses that make me think ‘wow’. But Tesco’s innovative use of them to solve a business problem is exemplary.

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