The concept of integrated communications is well and truly out, but what does “integrated” actually mean? It’s all about “the big idea” and making sure it works across all channels - but the big idea can actually come from anywhere. So how come digital is still so often an afterthought … and what if the big idea came from digital?
Many clients who have never heard of web standards, or have no idea about what they may mean to them, their website, and ultimately their business. This first part of a two-part mini-series gives some background information and history on the topic.
The second part of our mini-series explaining the benefits to clients of building websites with Web standards.
As our favourite blogging platform WordPress turns 5 years old this week, and with the introduction of new legislation on disclosure in commercial communications, we thought it pertinent to talk about the benefits of blogging to business, and how to keep out of trouble.