VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

The corporate brand – the last great untapped business asset. Everyone who comes into contact with your business forms a view of it. Customers, partners and employees – everyone. The sum of all their perceptions is your brand. Those perceptions may be good, bad or indifferent. But they can be managed. Your employees have enormous influence over how customer perceptions are formed and how they change over time. So it’s crucial that each employee understands your brand promise, and acts on it. Every day.

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We love this ‘behind the scenes’ video from one of our favourite paper manufacturers GF Smith. It’s beautifully shot and really captures the printing process, you can almost smell the ink!

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Microsoft has announced that IE is to start automatic upgrades across Windows XP, Windows Vista, and Windows 7. It’s brilliant news. Users will be automatically updated to the latest version of IE for their version of Windows (IE8 on XP, IE9 on Vista and 7) ensuring that they will be experiencing the web at it’s best.

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For some reason business-to-business (b2b) customers are often treated differently to business-to-consumers (b2c). The way services are presented to business customers tends to lack the finesse of consumer-focused services. The user experience for business customers seems to have lost out to productivity and profitability, but I think it’s time for a change.

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We’re obviously a bit obsessed with type here at VGROUP but are there any budding typographers out there amongst our clients and friends? Why not test your skills with a couple of new typographic challenges and let us know how you get on.

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