VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

AR is not a new idea. Back in the 1970’s Myron Krueger pioneered technologies to explore the space and interaction between human beings and computers. He established an artificial reality laboratory called Videoplace. It used projectors, video cameras, special purpose hardware, and onscreen silhouettes to place the users within an interactive environment.

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Location-based Social Media is big and getting bigger. With a large proportion of us walking around with GPS enabled mobile devices, location-based applications were bound to take off. Foursquare seems to be the user app of choice in this area and has been labelled the next Twitter.

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A key web trend for 2010 is online video, and websites are increasingly adding video to sell products and services and build brand reputation. With broadband now at 67% penetration in the UK, online video is a viable and accessible technology to a significant audience. Online shoppers watched 40% more online retail videos last year. Keep your eyes peeled…

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Sound is a powerful marketing tool that isn’t always taken into consideration, or taken seriously. But sound branding – or audio branding – can make you stand out from the rest and make your brand more memorable. Read on to find out more about how audio branding can be used and what the advantages are.

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It wasn’t that long ago that Twitter was seen as a passing trend for time wasting but with it now practically mainstream, the future of Twitter is looking more than a flight of fancy. Search, mobile and geographical identification are set to add power to the old bird.

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