A key web trend for 2010 is online video, and websites are increasingly adding video to sell products and services and build brand reputation. With broadband now at 67% penetration in the UK, online video is a viable and accessible technology to a significant audience. Online shoppers watched 40% more online retail videos last year. Keep your eyes peeled…
Sound is a powerful marketing tool that isn’t always taken into consideration, or taken seriously. But sound branding – or audio branding - can make you stand out from the rest and make your brand more memorable. Read on to find out more about how audio branding can be used and what the advantages are.
It wasn’t that long ago that Twitter was seen as a passing trend for time wasting but with it now practically mainstream, the future of Twitter is looking more than a flight of fancy. Search, mobile and geographical identification are set to add power to the old bird.
Sometimes I design by numbers. Well, one number to be precise. 1.6180339887…
Strange? Not so, people have been using this number in mathematics, geometry, architecture, design, photography, art and music since the ancient Greeks, perhaps even before that. But why is it so popular, what does it mean, and how can a number help to design successful communications?