VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

The web is ever evolving and so it’s our job as designers to evolve with it. Web-fonts have been a revelation in this respect – when it comes to maintaining a brand’s integrity online the possibilities have really opened up.

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We have just launched the new website for Fox & Rose, an online luxury lingerie retailer specialising in hand picked collections from predominantly British designers. With the brand and packaging wrapped up, the website was obviously the crucial platform for Fox & Rose to launch the brand to the public.

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With our work on their new brand identity finalised, the next stage was to overhaul Salix’s website. As an Ecology and Civil Engineering company and the UK’s largest producer of native wetland plants, Salix offer a multitude of products and services which needed categorising and organising into a new clear user-friendly site.

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Do we still need a ‘home’ link in the top-level navigation? It is a long established custom to have a link to a website’s homepage included in the top-level navigation, but why do we do this? Is it really a good idea? And can a website work with out a home link in the top-level navigation?

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So with one final push our new website has now made it’s way into the World (Wide Web). Creating it has certainly been both painful and rewarding but like doting parents we’re very proud of our new baby. It’s been many months in the making and although we may be slightly biased, we think it has a few cute features to coo over. We certainly have high hopes for it’s future.

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