What on earth is Twitter, you might ask? Twitter is a “micro-blogging” application that allows you to send short status updates of up to 140 characters to your Twitter feed, telling anyone who’s reading what you’re doing or thinking about. And your next question, may well be “What’s the point?”
When commissioned to build a new website for the freshly rebranded Natures Way Foods, we jumped at the chance to get creative with the ‘nature’ element of their business, and play on the fact that they grow and distribute fresh produce all year round.
So you’ve got a halfway decent website. It does the job - it tells people what you do, where you are and how they can get in touch with you. But how hard does it work at actually generating leads and converting visitors to customers?