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Archive // Interactive
How JavaScript is quietly taking over the world
12.08.2008
Most people, if they have heard of JavaScript at all, know it as the web scripting language that allows web pages to have nice effects on them. But not may people know that JavaScript is quietly taking over the world…
The slow death of IE6
04.08.2008
Internet Explorer 6 (IE6) has been the bane of web designers and developers lives for the last 7 years, thanks to it’s poor support for web standards and it’s buggy implementation of the W3C specifications. Now, with the release last year of IE7 and the upcoming release of IE8, the number of people using IE6 is finally dipping.
Audio Branding
31.07.2008
Audio branding, or sonic branding, as it is sometimes called, is the use of sound to reinforce brand identity. Audio branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers – currently over 70 of the UK’s top 200 advertisers use some consistent audio branding as part of their corporate identity.
Crossing The Line
24.06.2008
The concept of integrated communications is well and truly out, but what does “integrated” actually mean? It’s all about “the big idea” and making sure it works across all channels - but the big idea can actually come from anywhere. So how come digital is still so often an afterthought … and what if the big idea came from digital?
A Word on Web Standards // Part One - Overview and History
19.06.2008
Many clients who have never heard of web standards, or have no idea about what they may mean to them, their website, and ultimately their business. This first part of a two-part mini-series gives some background information and history on the topic.