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Whoop, bang, splash, beep!
05.02.2010
Onomatopoeia was today’s word of the day on www.visualthesaurus.com. hiccup, zoom, bang, beep, splash. I love words that sound like their meaning. quack, bark, roar, meow, whoop. Why am I writing about this? Well, it is relevant to marketing and design; onomatopoeia has been used in advertising lots over the years
The future of Twitter
21.12.2009
It wasn’t that long ago that Twitter was seen as a passing trend for time wasting but with it now practically mainstream, the future of Twitter is looking more than a flight of fancy. Search, mobile and geographical identification are set to add power to the old bird.
Back to the Future
18.09.2009
Head of Digital Media Jasmine Wilkinson gathers some thoughts after the dConstruct09 conference on innovation, the future and not re-inventing the wheel.
LEAF IT OUT
28.08.2009
The latest incarnation of the our product branding for Naturo is a series of luscious salad packs that break with the somewhat traditional supermarket designs to create a real stand-out value on the shelves. We utilised the leaf symbol from the Naturo logo to create a window to view the product and developed a colour palette that complimented each product in the range.
Theft-proof and puncture-free bike
21.08.2009
Olympic cyclist Chris Boardman shows off his unique bike design which he not only says will be common in 20 years but is also theft-proof and features puncture-free tires. The futuristic-looking creation boasts a complete carbon fiber body with a built-in locking anti-theft mechanism which can only be activated by the touch of the bike [...]