VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Location-based Social Media is big and getting bigger. With a large proportion of us walking around with GPS enabled mobile devices, location-based applications were bound to take off. Foursquare seems to be the user app of choice in this area and has been labelled the next Twitter.

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It looks like the Next Big Thing could be the ability to stick a barcode on an object and then upload content that can be accessed by scanning the barcode. But will knowing the story of an object actually be useful in the real world? Read on to discover a whole host of really rather handy applications of this new technology.

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Onomatopoeia was today’s word of the day on www.visualthesaurus.com. hiccup, zoom, bang, beep, splash. I love words that sound like their meaning. quack, bark, roar, meow, whoop. Why am I writing about this? Well, it is relevant to marketing and design; onomatopoeia has been used in advertising lots over the years

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It wasn’t that long ago that Twitter was seen as a passing trend for time wasting but with it now practically mainstream, the future of Twitter is looking more than a flight of fancy. Search, mobile and geographical identification are set to add power to the old bird.

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Head of Digital Media Jasmine Wilkinson gathers some thoughts after the dConstruct09 conference on innovation, the future and not re-inventing the wheel.

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