VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

It all started with a mouse mat.

Since CNC, our lovely new client, was first established they have been sending out mouse mat calendars annually to their customers and suppliers. A simple bit of merchandise, but apt for an IT company and one that stays on their clients’ desks all year round. If their clients don’t receive a mouse mat in January they call to ask for one! See how this inspired a new direction, a new brand…

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Natures Way Foods is one of the most innovative and advanced fresh produce companies in the UK. They asked VGroup to devise a new recruitment campaign to attract over 200 people to work within their fast growing organisation. Our ‘fresh start’ concept is all about stand out and simplicity. Using the yellow circle from their logo it communicates instantly and captures the spirit and hope offered in a career move to NWF. The concept has been applied to a feast of deliverables – take a look inside…

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We have been busy updating the Archer Hoblin websites with some of the new projects they have completed or are in progress. It has been great to see the new brand in use on site. From flying high on a huge crane over the development to providing a large scale advertising wrapper for the construction site.

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We have just launched the new website for Fox & Rose, an online luxury lingerie retailer specialising in hand picked collections from predominantly British designers. With the brand and packaging wrapped up, the website was obviously the crucial platform for Fox & Rose to launch the brand to the public.

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An info graphic that I saw recently really got me thinking about how powerful colour really has become. In the digital world that currently surrounds us, our retinas are constantly filled with colour, from brand logos and packaging to digital and print advertising, but which colours are really the most powerful?

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