VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

TotallyPlant.com was originally set up as an advertising platform to sell plant machinery spare parts. The business quickly developed to include the ability for customers to sell machines on a global basis through their website. The business grew quickly and needed a more sophisticated and considered visual identity which reflected the business they had become.

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We love this ‘behind the scenes’ video from one of our favourite paper manufacturers GF Smith. It’s beautifully shot and really captures the printing process, you can almost smell the ink!

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Following our rebrand of CNC – an established IT support business – we designed a direct marketing piece to generate leads using an iPad giveaway as a hook. The deal is beautifully simple; sign-up for our support contract and receive an iPad to manage your account with.

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Letterpress printing has been around for centuries, but nearly died out in Britain, but it is seeing a bit of a renaissance due to its unique tactile qualities. I spotted this rather delightful documentary about letterpress and one of the few remaining movable-type printing workshops in the UK, situated at Plymouth University.

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If you are thinking of moving offices or simply want to improve your existing environment, you’ll be surprised what positive effects expressing your brand values and making your visual identity visible to staff and visitors can have on morale, working efficiencies and reputation.

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