VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Designers are a funny breed, we tend to hoard things and walk around looking at the world from a different perspective to most people and find inspiration from many things. This month we showcase a selection of printed items currently inspiring us in the studio.

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So with one final push our new website has now made it’s way into the World (Wide Web). Creating it has certainly been both painful and rewarding but like doting parents we’re very proud of our new baby. It’s been many months in the making and although we may be slightly biased, we think it has a few cute features to coo over. We certainly have high hopes for it’s future.

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It’s great to see one of our design projects hitting the shelves. Lasting Leaf, a new brand innovation in bagged salads from Natures Way Foods, is now available for purchase in Waitrose stores across the country. We’ve been involved from brand research through to the finished packaging designs.

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The Pantone matching system has been around now for almost 50 years, setting standards in colour production the world over. This month saw the release of the Pantone Plus Series which comprises of 566 new colours, a revised chromatic colour flow, and a set of digital tools.

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Natures Way Foods are taking their marketing team on a field trip to the famous Rungis Market in Paris in order to stimulate their senses and energise them around fresh produce. VGroup were asked to “…pull something together that is fun and is energising and will excite the team…”

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