VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Consistency has been one of the mainstays of branding for longer than it has been called branding because it builds trust, recognition and efficiency. But with an ever-increasing array of channels and localities, and increased awareness of transient customer preferences should brands now be more flexible?

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We have just completed a lovely project for one of our clients, Natures Way Foods, to launch yet another branch of their Corporate Social Responsibility Community Program with a local “Safer Roads” campaign. Find out how we’ve helped them bring awareness to the issues around traveling safely within their area.

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Upping sticks and moving offices is always tricky for anyone but when it comes to planning a space for a creative agency it takes on a whole new level. Having just gone through this ourselves we’ve had time to think and reflect on what made a good creative space for us.

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I noticed in Brighton that the dark green telephone junction boxes which usually are the perfect blank canvasses for graffiti are now painted over with brightly coloured retro music cassette designs. Contemporaries of the vinyl records and VHS tape era I know well, so it brought back happy memories.

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There is a new technical revolution evolving, taking the best out of the mass produced and custom-made. It is called mass customisation. Increasingly companies are identifying this strategic manufacturing technique as an opportunity. We find it in the cars we drive (BMW/MINI), on our feet (Nike Trainers) and in posted personalised greetings cards (Moonpig)…

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