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Archive // Comment
Crossing The Line
24.06.2008
The concept of integrated communications is well and truly out, but what does “integrated” actually mean? It’s all about “the big idea” and making sure it works across all channels - but the big idea can actually come from anywhere. So how come digital is still so often an afterthought … and what if the big idea came from digital?
Lifting The Lid On Online Anonymity
27.05.2008
The introduction of the Unfair Commercial Practises Directive, supposedly in force from May 26th 2008, has opened a can of worms on disclosure in social media and the blogosphere, a realm previously governed by the relative lack of censorship that the internet provides us.
Getting Your Budget’s Worth
30.04.2008
Let’s face it, marketers spend a fair whack of money each year on agencies. But do they always get their money’s worth? Who knows - you get what you pay for, most of the time, in this business, but sometimes some companies get taken to the cleaners (we think) for no real added value.
Branding Cure-All: Think Beyond The Logo
26.03.2008
We live in a world of numbing conformity, where buzzwords and acronyms have replaced original and lucid thinking. This is meant to be the age of ideas, and yet too many organisations are looking for a cure-all, and guess what, it’s the same solution as everyone else!
Organisations are spending more and more money to become [...]
How to get the most out of design: A client’s guide
27.02.2008
How companies and brands communicate to their markets is becoming the primary means of differentiation today. Never, in fact, has effective communication been more important in business. And it has increased the pressure within companies to establish environments and attitudes that support the success of creative endeavours, internally and externally. More often than not, companies that value design and their brand lead the pack.