VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

The latest incarnation of the our product branding for Naturo is a series of luscious salad packs that break with the somewhat traditional supermarket designs to create a real stand-out value on the shelves. We utilised the leaf symbol from the Naturo logo to create a window to view the product and developed a colour palette that complimented each product in the range.

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OK, so the lowly newsletter is not the most exciting, glamorous piece of collateral – and the title ‘Regulatory Policy Newsletter’ doesn’t evoke cutting edge design – but I secretly rather enjoyed working on the recent re-design of ICMA’s quarterly publication.

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Some of the latest pieces of print work to land in the VGROUP studio are new samples of sales collateral for in-flight mobile network provider AeroMobile. The information packs are an interim refresh to their sales collateral for a series of international trade shows in the second half of 2009.

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Tell Us What You Think is a web-based registration questionnaire developed by VGroup in response to Criteria’s desire to build an online resource to manage potential participants for their core business – qualitative market research. The application gives Criteria the ability to record data on complex and varied lifestyle factors to assist them in selecting the ‘right’ respondents for their research.

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I’m taking the liberty of making our centennial blog post – whoot! Since we set the blog up a year or so ago, it’s been a great experience for all of us. We’ve had consistently great comments from our clients and readers about how useful our articles are to them and their work, and having [...]

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