VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Forward thinking employers are always looking for opportunities to motivate their employees and create wellbeing in the work environment, increase staff retention rates and reduce absenteeism. When BCP decided to move their call centre to Astral Towers in Gatwick we helped them move the business on, not only physically but psychologically.

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Maintaining your internal communications and working on your employment branding can help your company keep and attract new employees, something which will become more important as recession lifts. VGroup worked with Samsung on a fun project to attract candidates of the very highest caliber for their Research Institute; click through to see what we did and to meet Magnuss …

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VGroup have completed Natures Way Foods ‘Field to Fork’ microsite as part of their CSR program. This interactive online experience has been designed to inspire and educate local school children aged 7-14. It explains where food comes from, how it is grown, how it gets into the packaging and then to the supermarket… take the tour, it’s fun!

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The latest incarnation of the our product branding for Naturo is a series of luscious salad packs that break with the somewhat traditional supermarket designs to create a real stand-out value on the shelves. We utilised the leaf symbol from the Naturo logo to create a window to view the product and developed a colour palette that complimented each product in the range.

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OK, so the lowly newsletter is not the most exciting, glamorous piece of collateral – and the title ‘Regulatory Policy Newsletter’ doesn’t evoke cutting edge design – but I secretly rather enjoyed working on the recent re-design of ICMA’s quarterly publication.

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