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Archive // Case Studies
A Website For All Seasons
30.10.2008
When commissioned to build a new website for the freshly rebranded Natures Way Foods, we jumped at the chance to get creative with the ‘nature’ element of their business, and play on the fact that they grow and distribute fresh produce all year round.
Dead Sea Healthcare 2.0
29.08.2008
When DSH first commissioned VGroup to design the brand, marketing and packaging for their Male Grooming Range, the primary goal of the accompanying website was to act as a sales tool for DSH head honcho Douglas Lanfear to woo buyers and the trade press. The startlingly quick uptake of the products required a quick change for the web presence too …
Growth of a Brand
31.07.2008
When Natures Way Foods commissioned VGroup to create a stronger brand identity to reflect their growing business, it was a natural progression. Following VGroup’s rebranding work for other companies in the Langmead Group, the new NWF identity brings the brand in line with the “family” or “suite” of identities created for Langmead Farms and Wild Rocket Foods.
From Field To Fork
29.06.2008
As part of Natures Way Foods’ CSR programme, we have been working with them to create a ‘Field to Fork’ initiative to enhance the profile of Natures Way Foods in the local community. Field to Fork is aimed at school children aged 7 to 14 years old and local schools will be invited for tours around NWF’s fields and factory.
FT.com Go Art Deco
30.04.2008
The FT were concerned about their subscription campaigns for FT.com. They tended to reflect the style of the website itself – the medium they appear on. As such, they sometimes got camouflaged. They wanted to go right back to the dawn of advertising and try to capture the 1930’s Art Deco feeling using online creative.