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Archive // Case Studies
Growth of a Brand
31.07.2008
When Natures Way Foods commissioned VGroup to create a stronger brand identity to reflect their growing business, it was a natural progression. Following VGroup’s rebranding work for other companies in the Langmead Group, the new NWF identity brings the brand in line with the “family” or “suite” of identities created for Langmead Farms and Wild Rocket Foods.
From Field To Fork
29.06.2008
As part of Natures Way Foods’ CSR programme, we have been working with them to create a ‘Field to Fork’ initiative to enhance the profile of Natures Way Foods in the local community. Field to Fork is aimed at school children aged 7 to 14 years old and local schools will be invited for tours around NWF’s fields and factory.
FT.com Go Art Deco
30.04.2008
The FT were concerned about their subscription campaigns for FT.com. They tended to reflect the style of the website itself – the medium they appear on. As such, they sometimes got camouflaged. They wanted to go right back to the dawn of advertising and try to capture the 1930’s Art Deco feeling using online creative.
Web 2.0 Goes Back To School
26.03.2008
When Performing Arts school Ratton School approached us for a new website, we rose to the challenge of producing a secure, intelligent and accessible website that reflected the creative nature of the school - and within the school’s budget.
Boats launched with new brand identity
27.02.2008
Broadblue have been designing, developing and manufacturing luxury, ocean-going catamarans since 1975. Plans were on the drawing board for new models when they approached VGroup - and the realisation that existing brand perceptions were not conveying the lifestyle aspirations behind their boats led us to refresh their corporate identity and communications.