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Archive // Branding
VGroup win Montreux AGM design pitch
30.09.2008
For the 3rd year running, VGroup has been commission by ICMA (International Capital Market Association) to design and produce marketing collateral for their annual AGM ‘09 & Conference. Concepts for this year’s event took the design team on a journey through classic record covers, jazz festivals, watercolours, lakes and mountains…
VGroup Wins Aeromobile £1.5m Global Integrated Account
29.08.2008
We are now delighted to announce our most exhilarating client win yet - UK based in-flight mobile connectivity provider AeroMobile. We’ll be working with AeroMobile on their marketing communications from branding to advertising to digital media, spreading our wings creatively and helping to build a new global brand …
Growth of a Brand
31.07.2008
When Natures Way Foods commissioned VGroup to create a stronger brand identity to reflect their growing business, it was a natural progression. Following VGroup’s rebranding work for other companies in the Langmead Group, the new NWF identity brings the brand in line with the “family” or “suite” of identities created for Langmead Farms and Wild Rocket Foods.
Audio Branding
31.07.2008
Audio branding, or sonic branding, as it is sometimes called, is the use of sound to reinforce brand identity. Audio branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers – currently over 70 of the UK’s top 200 advertisers use some consistent audio branding as part of their corporate identity.
From Field To Fork
29.06.2008
As part of Natures Way Foods’ CSR programme, we have been working with them to create a ‘Field to Fork’ initiative to enhance the profile of Natures Way Foods in the local community. Field to Fork is aimed at school children aged 7 to 14 years old and local schools will be invited for tours around NWF’s fields and factory.