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Fast track 100 consultancy rebrands

12 July 2011

LOC Consulting, the only management consultancy firm to be listed in the Sunday Times Fast Track top 100 in 2010, commissioned VGroup to refresh its brand identity following a four-way pitch. We’ve transformed their logo and communications, giving them a platform from which they can position themselves in their next phase of growth. See the transformation >>

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Brand Capital

19 May 2011

MXC Capital is an investment company, and a consultancy. MXC’s proposition is to work with clients to identify acquisition and disposal opportunities as well as provide corporate consultancy on all aspects of business management. MXC Capital approached VGroup with a brief to brand them in a way that reflected both the financial and the consultancy aspects of their business…

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New brand inspires business

08 February 2011

It all started with a mouse mat.

Since CNC, our lovely new client, was first established they have been sending out mouse mat calendars annually to their customers and suppliers. A simple bit of merchandise, but apt for an IT company and one that stays on their clients’ desks all year round. If their clients don’t receive a mouse mat in January they call to ask for one! See how this inspired a new direction, a new brand…

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Starbucks – An evolution of the logo

27 January 2011

There’s something brewing over at Starbucks HQ. And it’s not just the coffee. To celebrate its upcoming 40th anniversary Starbucks have launched a new logo set to be rolled out across its stores in March.

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Building on a brand

22 December 2010

We have been busy updating the Archer Hoblin websites with some of the new projects they have completed or are in progress. It has been great to see the new brand in use on site. From flying high on a huge crane over the development to providing a large scale advertising wrapper for the construction site.

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