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Archive // Branding
Growth of a Brand
31.07.2008
When Natures Way Foods commissioned VGroup to create a stronger brand identity to reflect their growing business, it was a natural progression. Following VGroup’s rebranding work for other companies in the Langmead Group, the new NWF identity brings the brand in line with the “family” or “suite” of identities created for Langmead Farms and Wild Rocket Foods.
Audio Branding
31.07.2008
Audio branding, or sonic branding, as it is sometimes called, is the use of sound to reinforce brand identity. Audio branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers – currently over 70 of the UK’s top 200 advertisers use some consistent audio branding as part of their corporate identity.
From Field To Fork
29.06.2008
As part of Natures Way Foods’ CSR programme, we have been working with them to create a ‘Field to Fork’ initiative to enhance the profile of Natures Way Foods in the local community. Field to Fork is aimed at school children aged 7 to 14 years old and local schools will be invited for tours around NWF’s fields and factory.
VGroup Wins Adams & Remers’ Pitch Challenge
28.05.2008
Adams & Remers (A&R) is an established firm of solicitors in the South East. VGroup was invited to participate in a four-way paid creative and credentials pitch to re-fresh their brand. We are pleased to announce that the A&R Pitch Panel have appointed VGroup on a sole supplier basis for their brand and marketing communications.
