VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

So with one final push our new website has now made it’s way into the World (Wide Web). Creating it has certainly been both painful and rewarding but like doting parents we’re very proud of our new baby. It’s been many months in the making and although we may be slightly biased, we think it has a few cute features to coo over. We certainly have high hopes for it’s future.

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It’s great to see one of our design projects hitting the shelves. Lasting Leaf, a new brand innovation in bagged salads from Natures Way Foods, is now available for purchase in Waitrose stores across the country. We’ve been involved from brand research through to the finished packaging designs.

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“Evolution not revolution” is a term we often hear from clients when they want to retain a degree of brand equity in their logo, but have realised that it’s looking dated and needs a re-fresh. When SALIX (a firm of bio-engineers) came to us, they realised that perceptions of the business needed to change and with it their visual identity.

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Forward thinking employers are always looking for opportunities to motivate their employees and create wellbeing in the work environment, increase staff retention rates and reduce absenteeism. When BCP decided to move their call centre to Astral Towers in Gatwick we helped them move the business on, not only physically but psychologically.

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Maintaining your internal communications and working on your employment branding can help your company keep and attract new employees, something which will become more important as recession lifts. VGroup worked with Samsung on a fun project to attract candidates of the very highest caliber for their Research Institute; click through to see what we did and to meet Magnuss …

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