VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

This month sees us adding the finishing touches to the design work for the launch of new online luxury lingerie retailer, Fox & Rose. The name reflects the personalities of the brand’s core customer; The Fox – playful, teasing, spirited, seductive. The Rose – elegant, beautiful, delicate, intriguing.

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I noticed in Brighton that the dark green telephone junction boxes which usually are the perfect blank canvasses for graffiti are now painted over with brightly coloured retro music cassette designs. Contemporaries of the vinyl records and VHS tape era I know well, so it brought back happy memories.

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AR is not a new idea. Back in the 1970’s Myron Krueger pioneered technologies to explore the space and interaction between human beings and computers. He established an artificial reality laboratory called Videoplace. It used projectors, video cameras, special purpose hardware, and onscreen silhouettes to place the users within an interactive environment.

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Designers are a funny breed, we tend to hoard things and walk around looking at the world from a different perspective to most people and find inspiration from many things. This month we showcase a selection of printed items currently inspiring us in the studio.

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Kenos Consulting work closely with managing directors of global businesses, human resources directors and talent managers to find practical ways to implement their people plans. In launching the business Sophie Kenos approached VGroup following recommendation from Baringa Partners (previously rebranded by VGROUP in 2009), and we set to work to uncover what made them unique in the world of human capital management…find out how>>

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